Ebusiness Basics

Written by admin on Sunday, February 8th, 2009

This is a great illustration of what is the difference between good and great. In almost anything ,the winners win only by a fraction. The subtleties are what makes the difference. Everything can look the same on the surface, but it is the subtle differences in business processes that entrepreneurs implement that makes the huge differences. Read on to see how a subtle difference in customer service creates a huge difference in outcome.

What is the difference between a company that provides good service and one that provides great service? If you had to narrow it down to one characteristic, it would be communication.

Companies that provide great service clearly communicate what a customer or potential customer should expect when they do business with that company. They leave no doubt in the customer’s mind.

Their customers are in the loop all the way. They know if an item is in stock. If it is not in stock when it is expected in. When their order will be shipped. And how.
If there is a problem they are informed. The company takes a proactive role in communicating with the customer. They don’t wait for the customer to call them asking where their order is.

Two companies that provide great service are and . When you go to their web sites, they tell you if they have an item in stock. Or how long it will take to get it. Then when you place you order, you receive and email confirmation of your order. Then you get another email when your order goes out the door. Including the tracking method an tracking number. They leave no doubt in your mind as to when you will receive your order.

They tell you what to expect and they follow through on that promise. The companies that provide good service do all the same thing that the company that provides great service does, they just don’t communicate this to the customer. This is the difference between a company that provide good service and one that provides great service.

Dee Brian is the owner of Used Mice Web Hosting . She works with people to set up and establish a presence on the web. She can be reached at mailto:dee@usedmice.com. or by phone at (870) 870-1087.

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