Grow Your Coaching Business Because Of The Recession

Written by admin on Sunday, April 12th, 2009

In this article “How To Start And Rapidly Grow A Coaching Business - Grow Your Coaching Because Of The Recession” it talks about how you can create a profitable coaching business no matter what the economy is doing. I like this mindset because there are always going to be clients out there that need your services. It’s just a matter of being innovative and doing what is required to stand out from your competition. As an example, if you have to get clients locally, then one thing you can do to get more business for yourself is to position yourself dominantly in the local search engines and take the advantage over your competition. You can find out more at local search com.

On To the article:

Coach, feeling AT THE MERCY of the economy?

Here’s how to grow your business BECAUSE OF THE ECONOMY, not be at the MERCY OF THE ECONOMY.

Stop for just a minute and imagine what your job is. Isn’t it to help people who need a breakthrough?

Doesn’t everyone that feels AT THE MERCY of this recession need a breakthrough?

So, why aren’t you going after everyone that’s either IN TROUBLE, or those that are seeing a slow down or those that just plain aren’t happy with where they are?

If you are out there “selling coaching” that isn’t clearly defining that you have the answers. Start selling “the answers to their problems caused by the economy” and watch your coaching business grow rapidly.

How might you do that? Here are some suggestions that are working for me and for those coaches I coach to rapid growth.

Who is laying off? Who’s in the news about layoffs or impending layoffs?

Go after them. Contact them with a message that you can help them GROW while everyone else is in trouble and laying off. If these companies are in serious pain, don’t you think they will quickly respond to someone who says they have an answer for them?

First, most of those laying off are doing the wrong things. They are eliminating the people who grow their business in the name of “saving a few bucks. Help them to understand that IF an employee is supposed to be adding more dollars to a business than they cost that by cutting that employee they are actually downsizing their bottom line by the multiplier that employee was supposed to be worth. That instead of laying off and attempting to cut a few bucks that they are cutting a LOT of bucks that that employee should be producing.

As a business coach, you can also add more than you cost, or at least you SHOULD be. So, when you approach these businesses, and business owners that are in pain, help them see that for every dollar they spend on you you will show them how to generate at least 5 times what they spend on you. I believe it was Stephen Fairley that said the average coach grows a business by 500% of what he’s paid. Frankly, I’ve seen some of my clients hit 50-100 times, but whatever you are worth now, flaunt it, sell your value based on Return on Investment, not just selling “coaching”

Technorati Tags: coaching business, economy, local search, Marketing, recession