Grow Your Coaching Business Because Of The Recession

Written by admin on Sunday, April 12th, 2009

No One Knows the Value of “Coaching” So Tell Them

When no one knows the true value of coaching, and when you say “I am a coach” that leaves them not being able to define why they should hire you, but being able to ask them if they’d like to see a growth of their business by X times, or by Y dollars, when they are seeing their business decline will GRAB their attention.

Watch the News for Layoffs

Watch the news to see who’s laying off. Send them a letter that says, “Grow your business by X times during a recession”, give them a testimonial of someone who has done just that. Then tell them in the letter you’d like to call them on Tuesday at 8, and if that time slot doesn’t work, to have ________ [name their executive assistant] call you at xxx-xxx-xxxx to reschedule.

Career Coaches — Great Opportunity

No matter what kind of coach you are, business coach, career coach, life coach, and other types of coaching, you have something that will help people not just survive this, but to benefit BECAUSE of this.

As for career coaches, think of the number of people getting layed off by those companies. Those are all potential clients of yours. Of course, you need to find the ones that aren’t puckering and closing their wallets. You need to find the ones that are willing to spend RIGHT NOW while their is money in their pockets.

So look for those recently layed off, and offer to help them get a job that will pay X% more within Y weeks and watch your phone ring. Being able to stand up and STATE your real value helps people answer that one big question they have about hiring any service, “What are they worth.” That’s the one thing they are asking themselves to determine if they should hire anyone.If you aren’t helping them find your value, then your hat is in the ring with dozens of other answers they are looking at to resolve their problem.

Call each of those companies that are laying off. Since you’ve already defined that you can help an employee be worth more to help him get a promotion, a better paying job, faster, won’t this work for the employer as well? If you can help the employee be worth more and get paid more, can’t you help the employer by making his employees much more valuable by producing more? When many companies are laying off you’ll be helping them increase their bottom line by X times. Tell them just how many times.

Technorati Tags: coaching business, economy, local search, Marketing, recession