Business Coach to Executive Coach Must Market, Market Their Coaching Business to Increase Sales

Written by admin on Saturday, May 8th, 2010

Business coaching and executive coaching are slightly different in their approach to working with clients and customers, yet the both must market their business to get more clients. These coaches can either market online, or offline, but preferably a mix of both. The best marketing is to have a mix of both online and offline marketing. Even better, is to have a referral plan in place to allow other to market your business. Referral marketing is the best form of marketing around. Read on for more about the kind of marketing that one can do as a business or executive coach.

A business coach or an executive coach must actively market herself or himself given the explosion of the coaching industry. This mushrooming market has grown so rapidly that statistics are sparse. However, the International Coaching Federation has increased membership from 2,122 in 1999 to 11,100 in 2006. Marketing begins after you have defined your target market because the spray and pray (spray it on the wall and pray it sticks) solution is quite costly and highly ineffective.

Again, your strategic plan should include a separate marketing plan. HINT: Many business owners confuse marketing with selling. These are two separate processes within a sales process. A future article will discuss this in further detail.

Now that you better understand your target market, you will need to determine the best way to reach these potential clients. How you reach them is part of your marketing plan within your strategic plan. Even if you don’t have a strategic plan and a strategic action plan that is comprised of the marketing goals that you are actively achieving and monitoring, there are some ways to market yourself to your target market.

Zero cost to nominal cost excluding your time

Article marketing through quality sites such as EzineArticles is one such strategy
Speaking at local service organizations and they may even feed you
Writing a column in your local newspaper
Speaking at your local radio station
Optimizing your website to attract high traffic
Send monthly electronic newsletters
Attend networking opportunities
Create strategic alliances

Moderate cost excluding your time

Join as an associate member to associations within your target market
Join local networking groups such as BNI, LEADS, etc.
Join local chambers of commerce
Purchase leads from a lead generation business
Advertise in local media such as newspaper, print, TV or cable TV
Speak at conferences
Direct mail at least 1000 pieces for statistical significanc

High cost excluding your time

Hire a marketing consultant or agency
Advertise in larger markets on prime media vehicles such as radio or TV
Purchase space at tradeshow

Regardless of what marketing strategy you take, make sure that you measure the outcomes. If it is working, then keep doing it. Your target market needs to know about you before they can even consider your business coaching services.

P.S. Read the Top 7.5 Tips to Increase Sales as a Business Coach or Executive Coach”

Do you want more sales? Then register for FREE professional sales skills assessment http://www.processspecialist.com/sales-skill-assessment.htm

Do you have ten dollars? Then, you may find Simply Speaking, Increase Sales By a combination e book and e workbook that leverages marketing, selling & planning skills to increase sales of interest at http://www.processspecialist.com/sales-training-book.htm

Please feel free to contact me, Leanne Hoagland-Smith, Your Chief People Officer and Business Coach, who works with individuals and organizations that are tired of not being where they want to be and truly want more for their businesses and their selves. 219.759.5601

More on Business Coaching Marketing:

(Executive business coaching) Online Marketing Advice For Beginners

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Publish Date: 05/05/2010